If you want your little one to stand out at the school gate, getting a slightly more leftfield backpack might be a good move. This Ernie backpack by Marimekko also has the add benefit of being super-cute too.
Constructed from a coated cotton and sized at 26 x 33 x 10cm, it mixes practicality and space with that wonderful transport design. Oh yes, it has the Marimekko label too, which just might turn one or two heads.
The downside? That’s probably the price, with this bag retailing for £99.