No, this is nothing to do with the Stone Roses, this Fool’s Gold t-shirt and babygrow is from the hip New York-based record label.
Found in Brooklyn, it’s obviously more known for its music and merchandising aimed at adults, but now you can get the t-shirt above or the babygrow below, both featuring the label logo.
When your neighbour’s kid is wearing a Run DMC shirt from Next (and there’s nothing wrong with that), you can be the smug one, knowing that your little one is the painfully hip one, wearing a label that will only get knowing glances from the very chosen few.
As for price, the t-shirt is $15 (from two to six years) and the babygrow is $18 (three to 18 months).
Via L’il Snob