Yes, you read that correctly, this is indeed Mod Bear. Or to give it the full title, the Mod Bear Handmade Felt Doll by The Big Forest.
It’s one of a range of quirky handmade toys by the same maker, you can check out the full range here.
Described as ‘a supercool bear bouncing to the beat of Motown and The Who’, they’re designed to sit in both midcentury interiors and cool kids’ bedrooms, with each bear complete with ‘mod inspired badges’ and ‘facsimile 60s records’ (designs vary) as finishing touches.
Each artist bear comes tissue wrapped in his own manilla box, with a certificate of authenticity and a felt key ring in a surprise design. Limited to 25, they sell for £75.