At its heart is a game, but it’s the design of this Ingela P Arrhenius Memory Game that will sell it.
By that, we mean the lovely midcentury-style illustrations you see on both the packaging and the cards. Those cards being the key competent on the game, with 50 cards (25 pairs) each decorated with eye-catching characters.
Kids will love it, design savvy adults will too. So family entertainment – and yours for £12.50.